Arkitektkopia makes copies a breeze - but is their campaign a copy?

I'm unsure where to place this one, Arkitektkopia has released a very creative campaign - the media itself is quite fun - on the streets of Stockholm right now. The idea is simple, since Arkitektkopia provides great copies, the ads are simply copies of things found on and off the streets in the hood around Stureplan (which is Stockholm's Madison Avenue).

For example, rain drains. Which one is live and which one is memorex? (read more). Hat tip to Swedish adforum Bold for the Arkitektkopia campaign.

The idea for the campaign was hatched by Kerstin Särnefält (Art director) working with Peter af Rolén (Copywriter) - they are both freelancers as creative guns for hire.

On this 'rock' the copy puns: "...make copies just a stones throw away"

The campaign might even be a victim of it's own success, as Anders Overland from Arkitektkopia tells us that it will only run for a month.
- "The biggest problem we have is that people keep stealing the images, which means we have to make new ones all the time and I think we'll tire of this within a month."
I bet you will, that rock-copy must be stolen at least once every weekend.

Now, I wouldn't be me if I didn't say that this idea rings a bell... I kinda thought I saw something very similar recently, for another printing shop.... namely Look printing. These ads were in Lürzers Archive issue 3 in 2004.

The tagline reads: we just love to print and shows off Look Printing's skills in making prints that look like walls or streets. Why the idea is so similar you'd think it was a copy.

Naturally, it could be a coincidence - if you had a copy-shop as a client wouldn't you want to make copies of things to sell them? ;) I know I would, it's ingenious in it's simplicity.

Update! We found another copy-campaign to add to the mix.