The ASPCA partners with OkCupid to play matchmaker.

 
 

The ASPCA partners with OkCupid to play matchmaker.

The ASPCA took a very old idea (this concept used to live in newspaper personals) and partnered with OK Cupid to show all those love-starved neurotic New Yorkers they can find love in the form of a furry four legged creature. I wonder if anyone told the ASPCA that Ok Cupid is primarily a one night stand
center.

Client: ASPCA Adoption Center in NYC
Agency: DraftFCB NY
Javier Campopiano- Chief Creative Officer
Renata Florio- Group Creative Director
Rodrigo Burdman- Associate Creative Director
Noel Hamilton - Associate Creative Director
Amanda Green- Copywriter
Ariel Redmond- Art Director
Carolina Matias- Account Director

Adland: 

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