Backyard Signs West Coast Indie OPTiONS

Adland: 

Backyard is pleased to announce that it has aligned with prolific West Coast indie rep firm OPTiONS, comprised of Doug Sherin and Kim Griswold, who will cover the West Coast and Texas.

The deal with OPTiONS comes as demand for Backyard's directors grows in the wake of several recent high-profile projects, including a hilarious Rob Pritts-directed spot for AAMCO and Alexander Paul's elegant three-spot campaign for Hyundai. Backyard Director Kim Nguyen has been especially busy lately, shooting performance footage of indie band Langhorne Slim for Anomaly's Captain Morgan Step into the Black Music Series, a four-spot series for Sears' new "Shop Your Way" initiative, and an upcoming campaign for Gold's Gym.

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