Bear hug vs Bear hug - who is inside that suit?


Lets start with this one, it's a pro-bono ad created and shot by Florian Meinberg in 2009 who explains: "it was a spec with no real client. I just liked my idea so much that I just had to shoot it."

AIDS / HIV info - The Bear (2009) :30

Inside the fluffy white bear is a really scary looking dude. Yikes.

and now, we have this one:

Pro Infirmis - Get closer - (2011) :90 (Switzerland)

Inside the bear is a man born with a handicap that clearly shows on his face. The guilting we as viewers get here is quite good. People wouldn't sit next to him on a bus. Ouch.

"The ECD of the agency called me personally to apologize. I even believe him, that he didn't know my film." says Florian. The ECD might now have, they have a lot on their plates, but the creative team who did it? Who knows.

Comments (2)

  • michielk's picture

    David Letterman once did a bit where they follow around a guy in a bear suit and see what he can get away with. Not all stores and restaurants let him in, but he had no problems getting into a strip club!

    Oct 17, 2011

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.