Beckham gets his look turned into logo, and gets lots of money.
I would have to pay someone to do that for me.
Read here the story from Brand Republic, while I go cry myself to sleep.
shaquille o'neal has had the dunkman for a while. it's his own trademark and he has licensed it at various times to reebok, l.a. gear, starter, and possibly payless shoe source.
wow, that makes my 'note' useless, my bad, changed it - I read that in several different sources though, that beckham and Jordan are the "only" logo-men. Strange that they didn't mention Shaq (none of the sources were US based though). How long has that logo been around?
i think it's been around since shaq played for the orlando magic. the thing that makes shaq's different is that it is his brand. the nba logo is rick barry (i think).
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