Naming a beer "Drink Responsibly" is such a good idea we were kicking ourselves for not thinking of it first when we first shared the UK campaign created by McCann Milan and Craft London. Well, others had indeed thought of it first, so now we have this quadruple Badlander, thanks to a little nudge from our good friend the Badlander ninja Joe la pompe. He points out that a beer created by Calder Bateman for the Alberta Liquor & Gaming Commission in 2013 had the same name and zero alcohol concept.
But wait, there's more, Nebraska Brewing Co makes a lovely Belgian with 13% ABV, so that ends the "low alcohol" concept, but I'm sure they still want you to "drink responsibly." Zooming back even further in time, this "Drink responsibly" name was an idea submitted to the Chip Chop awards in 2010.
McCann Milan and Craft London didn't just stop at the name, they made these ads to go with it. And the low alcohol beer is on the market, so why not enjoy some responsibly low alcohol beer this summer? It is a good idea to drink responsibly after all.