When I spotted (bad pun intended) Duval Guillaume's new campaign for one second breath mint I was instantly reminded of the Badlander Pore Bore back in 2k. But hey it's been six years I s'pose that now is as good a time as any to revive an old look and call it a "clearly differentiating visual style...." as CD/AD Dirk Domen said to Creativity magazine, even though it isn't. Read more to see the ads and a few more 50's cartoon style ads.
Previous hype on "one second", the world first one second advert, which wasn't the worlds first one-second advert at all.
Agency: Duval Guillaume, Antwerp Belgium, CD/Copywriter: Geoffrey Hantson, CD/Art Director: Dirk Domen, Illustrator: Seb de Roover
found in the 1999 AWARD annual (Australiasian Writers and Art Directors). The agency:BAM SSB, Australia. Client: Kao Australia (marketing) Pty Ltd.
Lürzers Archive (vol.2-2000) Agency: TBWA-GV/Company, Brussels Belgium Client: Nivea
Silver medalist (Outdoor/Transit/Posters: Products Services: Personal Care)New York Festivals 2000 (issue 9 pg 242)O&M Mexico City Client: Ponds Clear Pore Strips CD: Marco Colin CW: Javier Zapatero AD: Raymundo Valdez Illus: Alejandro Rodriguez
At least in the pore bores, the Lichtenstein/50's cartoon thing brings something to the idea, rather than being just style for style's sake. There are reportedly 20 different ads in the one second campaign though, I'm not sure if they all look like this.
PS: you can see the on second advert here.