Bernie Mac is Dead?

So a rumour was started earlier this week saying Bernie Mac had died after being hospitalized with pneumonia - and then it was denied by his agent. But now Bernie mac is dead says the Chicago Sun Times Obituary. See also: Cicago Tribune, and TMZ that both report Bernie Mac died this morning.
Bernie Mac is known as the King of Comedy - but here in Adland, we know him best from the "Nike The Chosen one" commercial from 2003.
R.I.P. Bernie... 50 years is way too young. What if Madonna, Prince and Michael Jackson all bought the farm tomorrow (they all turn 50 this year) wouldn't that be a shocker.

Nike - LeBron "King" James - Passion / The Chosen One (2003) - 0:60 (USA)

Bernie was also spotted in this Milk ad in this post: Milk - where did you get that mustache?