BETC wins the Grand Prix Film Craft for "The Bear"

Adland: 

After taking home a pawful of Yellow Pencils at D&AD Awards earlier this year, the team at BETC Paris takes home some more metal for their work on "The Bear" for Canal +.

"I have never met a bear with such an appetite for lions before", jokes Stéphane Xiberras, CCO of BETC Paris and creative director of "The Bear," at the news of the success at this years Cannes Lions Festival. At Saturday night's ceremony, "The Bear" for Canal+ was awarded no less than four Golds (three in the Film Craft category and one in Film), one Silver (Film Craft) and the Film Craft Grand Prix.

The film, directed by Matthjis van Heijningen, who also directed the award-winning "The Closet" for Canal+, is a behind the scenes look at the extraordinary rise of a bearskin rug to directorial fame.

That is the 7th Grand Prix that our friend Paul Bearman has been awarded this year and tonight he will celebrate with a big pot of BETC honey.

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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