BK brings back chickens - sort of

Rockers with Chicken headgear, CoqRoq, star in the latest BK commercial for their new Chicken Fries. And yes, The King does make an appearance too. And as Clay says, it's got a Kiss/Gwar/Slipknot feel about it.

Superadgrunts, check it out and bob your head:

One odd thing though is that the end of the ads point to www.coqroq.com, which isn't live yet. Earlier today I was getting a login box. Now it's just going to a blank page. Are the CP+B folks testing out the power of their advertising to see how many folks will go to the site, even if there's nothing up? Or was there a mix up on the run date?

Comments (12)

  • Dabitch's picture
    Dabitch

    Wow, yeah that is odd. That blank page doesn't say much.............

    Jul 25, 2005
  • claymore's picture
    claymore

    Maybe it's their way of saying they only use white meat?

    Jul 25, 2005
  • philmang's picture
    philmang

    it's all live now - I wonder if there was live date confusion, or server config errors....
    perhaps just final testing...

    PG

    Jul 25, 2005
  • caffeinegoddess's picture
    caffeinegoddess

    Thanks philmang!

    I like the lyrics to "Cross the Road"...and here are the lyrics to "Bob Your Head". Hehehe "NUGGETS MAKE US SICK/WE ARE THE TURNING TIDE/GET ON BOARD AND RIDE/BOB YOUR HEAD"

    So, we've got McD's chasing after hip-hop and rappers to get their brand in a song, and also to have their uniforms get urban-ized and yet, here's BK kickin' it with a totally different direction.

    Jul 25, 2005
  • Dabitch's picture
    Dabitch

    You have to admire all the pun possibilities here...

    Jul 25, 2005
  • caffeinegoddess's picture
    caffeinegoddess

    hahaha. well, it's sorta obvious why they didn't spell it the right way.....coq is much easier to get through mail filters ;)

    I can't wait until they open their e-store....i can already imagine the tees.

    Jul 25, 2005
  • caffeinegoddess's picture
    caffeinegoddess

    Whaaa? And instead which picture was that line supposed to go with? Come on. Have a backbone BK. I find this way less offensive than the Paris spot for Carl's Jr. I'd also have to assume that these ads aren't being run before 9pm or some other time where kids won't be seeing them. BK does have other versions of ads for the product, which I've seen during the day that don't have anything at all to do with this concept at all.

    I do find it amusing that the Adage writer talked to a subliminal ad expert too. Sheesh.

    Jul 27, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    i feel like crispin would do anything just to be the first ones to do it. But damn that song is addicting. Sad.

    Jul 30, 2005
  • anothercopywriter's picture
    anothercopywriter

    The "band's" four songs are freely available for download on the site. And they're even pretty good--in a masochistic sort of way. But it's the integration of such diverse elements (from the TV spots to ringtones to some bizzaro 800 number that texts you back) that makes this coq so, uh, tasty.

    Jul 31, 2005

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.