Booze that bites - visuals that bite

Badland: 

A poster campaign for Black Ice (Smirnoff) currently running in the UK shows a bottle that bites, I guess they want to say that the drink has a bite. But doesn't everyone advertising alcohol want to say just that? Here's a cold case of coincidence.

This is the current Black Ice ad running in the UK from July 1st this year, announcing a new crisp 'bite' in the drink. Nice visual.

Back in 1998 in Amsterdam though, a series of posters announced a vodka with a bite. Though, it really was fruitjuice with a bit of vodka if you ask me. ;)
This campaign was done by Laboratorivm and even graced the cover of Lürzers Archive back then.

......and just as a funny coincidence, another booze showed their teeth in 1997 in Amsterdam, 8 odd months before the Artic ads were plastered all over town. This campaign was made by Garbergs, and the idea wasn't just teeth-visuals, but morphing man and dog. Still, thought it was worth a mention. ;)

Comments (5)

  • adlib's picture
    adlib

    That bottle with teeth is rather unappetizing... ;)

    Jul 21, 2004
  • caffeinegoddess's picture
    caffeinegoddess

    I don't get the obsession with "bite". The only bite those kinds of drinks give you is heart burn. ;)

    Jul 21, 2004
  • adlib's picture
    adlib

    Right... And what is a "crisp" bite anyway?

    Jul 21, 2004

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.