Introducing the world's first pizza box designed to eat pizza in bed. So basically it's a pizza box table. Silly? Yes. But also real. No kidding. They spent months prototyping this. It's not only easy to use but safe to use, too. This limited edition pizza box table is food grade but it's only available for a limited time, and through a contest. And it's only available for dads or father figures. This is also a whimsical take on breakfast in bed for since it's part of a Father's Day campaign. And what would a dad-type want more than pizza in bed? From Wednesday, June 6th to Monday, June 11th Canadians can comment on the video by tagging a father figure in their life for a chance to win a BP in Bed experience, including $100 of their favorite menu items. The limited-edition boxes are available exclusively through the contest. So do yourself a favor if you are Canadian. Watch the video on their Youtube page and leave a comment. Your dad might have a great father's day. Unfortunately for mom, the bed will smell like pizza, so I recommend you have that "celebration," first and pizza after.
Client: Boston Pizza Title: BP in Bed Client: Boston Pizza International Assistant Marketing Manager: Kayla Burchell Marking Manager: Caley French Sr. Marketing Direction: Adrian Fuoco Agency: john st. Chief Creative Officer: Angus Tucker Creative Director: Paul Little Copywriter: Kohl Forsberg Art Director: Dorota Pankowska Executive Design Director: Mooren Bofill Retail Designer: Michael Arnott Executive Director: Cas Binnington Head of Integrated Production: Aimee DeParolis Producer: Neal Owusu Team Lead: Ryan O’Hagan Account Director: Caitlin Bourada Account Supervisor: Emily Farncomb Director: Paul Steinberg Line Producer: Maddy O’shaughnessy Production Company: Heyd & Seek / 172 Editor: Scott Edwards Online: Tendril Audio House: Audio Process