Finien, a consultancy specializing in naming, identity and digital design for brand launches, has opened its doors in the heart of Silicon Beach. Derived from the Latin word for “Compass,” Finien sets the direction for new brands, leading established companies and funded entrepreneurs alike through a distinct 16-week brand creation process.
“You only get one chance to launch your brand, so it is critical to find a creative partner with solid expertise in the deliverables and process required to make it a success,” explains Fabian Geyrhalter, Founder and Principal of Finien. “We focus on naming, identity and online because they are the key components of any successful brand launch. Additionally, we help develop the ‘Brand Atmosphere™,’ the visual language of a brand, through strategic design solutions for key brand touch points. This ensures a well-rounded launch with one unique, global visual language in place.”
In 2001, Geyrhalter founded the award-winning branding and graphic design agency Geyrhalter & Company. As capabilities around launching new brands grew, Geyrhalter saw the need to evolve the company into Finien, which would specialize in this niche marketplace. Over its 12 years in continued business, Geyrhalter & Co. won international acclaim and worked with clients such as The Bill & Melinda Gates Foundation, Goodwill, Brandman University, W Hotels, CO-OP Financial Services, USC, Evolution Juice, The City Of Los Angeles, and John Varvatos.
Fabian Geyrhalter’s experience with over 40 brand launches created the foundation of Finien. He saw that the retainer process often locks agency and client into unsuccessful and overpriced relationships, which made him create this speed-to-market yet strategy-focused process that delivers all key consumer touch points without an endless production period.
Geyrhalter has served as an adjunct professor at USC and Art Center College of Design, and is a frequent lecturer at universities nationwide.