Branding Newsflash: The business world just gave late night comedy one helluva free gift.

Smucker's is merging with Folgers.

How many microseconds will it take you to figure out what we think the new brand name should be?

Comments (3)

  • Dabitch's picture


    I heard a lot of people call them Fuckers already for burning that super-annoying "you can sleep when you are dead" tune into everyones brain with that 2006 ad. ;)

    Jun 04, 2008
  • claymore's picture

    From Alec on Adlist:

    Just think of the tagline possibilities:

    With a name like Fuckers, it has to be gooooood.

    Jun 04, 2008

Leave a comment

about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.