Although Oreo was one of the few stars of the Super Bowl they were very quick to capitalize on the power outage with the print ad above. Walgreens and Audi were also quick to react, albeit not as visually. Still, it was yet another way to get more of that coveted earned media with little to no expenditure. I would argue that the tweet versions were more conceptually relevant although after this years Super Bowl, I'll take what I can get in terms of good communication.
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- "dyingh"? :) True though, 24 min 30 sec ago
- So the kid sends grandma the 3 hours 40 min ago
- Some more background info on 4 hours 16 min ago
- Worst commercial ever. Just 2 days 10 hours ago
- > I don't even think people 3 days 14 hours ago
- "Barokas argued that 3 days 16 hours ago
- Yes, if it's not obvious to 3 days 21 hours ago
- How childish. For Play-Asia 3 days 23 hours ago
- This is beautiful, and proof 4 days 34 min ago
- "Who knew there was this much 4 days 8 hours ago
- Emasing! 4 days 11 hours ago
- Love these. 4 days 12 hours ago
This is just 1 out of more than 3.500 Super Bowl ads from the worlds largest Super Bowl Commercial Archive at adland.tv.