Budweisers house band in the "True Dedication" campaign

Greetings adgrunts, meet Budweiser’s new ‘True Dedication’ television campaign from Fallon, London. In the ads, six eclectic musicians come together and use their talent, passion and some customised Budweiser instruments to create their authentic sound.

Budweiser - Intro - (2008) :60 (UK)

Budweiser - Push It - (2008) :60 (UK)

Budweiser - Popcorn - (2008) :60 (UK)

Release info:

Budweiser’s new TV ad features musicians doing what they love. Inspired by the dedication that goes into brewing Budweiser, the brand’s new advertising campaign captures the passion musicians have for their craft and the social atmosphere that comes from friends getting together.

The ad brings you along with the band as they jam in their basement studio and develop their own version of the 1969 classic instrumental ‘Popcorn.’ The group also takes the stage at their local club for a rendition of Salt ‘n Pepa's ‘Push It.’ To make the music all their own, the musicians have customised their instruments using Budweiser bottles, kegs and cans.

The band is encouraged and inspired by Dave Cloud, the veteran musician who the Sunday Times heralded as music's “last genuine lost genius.”
Visit www.budweiser.co.uk to meet the band.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.