Burger King releases Whopper mens perfume (again)

Remember firemeetsdesire in 2008? No? Then perhaps you recall Piers Morgan doing his best Burt Reynolds stretching out nude on a fur selling firemeetsdesire in 2009? Okay, fine, it's all brand new to you, so here's the deal; Burger King Japan are making a 'Flame-Grilled' fragrance, for reals, including the seductive perfume ads to go with it. This scent of meat, empty calories and shame will go on sale on 'Whopper Day', which is a thing in Japan, apparently, and just happens to be April 1.

Oh. Cute. Can I buy this or not? Does it smell of salt and grease or something more pleasant?

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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