A Cannes Titanium Badlander

Badland: 

By now y'all know that the Titanium winner this year was the Japanese company Design Barcode for inventing and implementing cool designed bar codes.

Naturally, we've seen this before. (More inside)

This series done by Berlin graphic design posse Pfadfinderei for the techno record label BPitch Control.

Or this one done by Asteriks design studio. Seems we share the same taste in bobbleheads as I got the BoneDaddy as well. ;)

Comments (22)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    this is great... some titanium award... hahahaha

    Jun 27, 2006
  • hlebarov's picture
    hlebarov

    Who told you "that the Titanium winner this year was the Japanese company Design Barcode" ??? There si no such winner at Cannes 2006 web page ???

    Jun 27, 2006
  • claymore's picture
    claymore

    Such outrage, hlebarov! Well, here's something to get even more upset about - I'm going to provide the URL to the Cannes Titanium winner page with Design Barcode on it, but you'll have to cut and paste it instead of clicking on it. That should really get your panties in a bunch.

    http://www.canneslions.com/winners_site/titan/

    Jun 27, 2006
  • Dabitch's picture
    Dabitch

    Oh wow, Claymore and me seem to be like synchronized swimmers today. Heh! That comment wasn't there when I made mine. I swear.

    Jun 27, 2006
  • claymore's picture
    claymore

    Questions are good. Couldn't leave that one alone though.

    We're always glad to provide you with a superior link experience.

    Jun 28, 2006
  • adscam's picture
    adscam

    Hey... It's not a "Rip-Off" It's an "Homage"... Much classier in French. But as Zippy the Pin-Head would say "It's Yogi-Vue all over again!" At least it ran, (I assume) unlike half the shit that wins awards these days. Either that or they're English language ads for Cambodian Tattoo parlors which appeared once in Lurtzers Fucking Archive Rip-Off! Whew, I feel better now I've got that off my chest!
    Cheers/George

    Jun 28, 2006
  • areia's picture
    areia

    It's not mentioned there because adforum sucks. ;)

    Jun 28, 2006
  • claymore's picture
    claymore

    AdLand - home of advertising and primal scream therapy.

    Jun 28, 2006
  • Andreas-Udd's picture
    Andreas-Udd

    BPitch Control and Design bacode have the same exact idea. But if we judge on good looks alone I think that the last one, from Asteriks design studio, is the real winner. It's a notch above the others.

    Jun 28, 2006
  • kurtberengeiger's picture
    kurtberengeiger

    Now matter how you look at it, this is just embarrassing.
    Who sat in the jury for the Titanium Lions?

    Jun 28, 2006
  • LPikon's picture
    LPikon

    Here's some of the original explanations given by the Titanium Lions Jury for awarding the only Titanium Lion to Design Barcode:

    "The jury all agreed that the Design Barcode work was a totally original concept, which is exactly what the Titanium was all about".

    Jul 02, 2006
  • Dabitch's picture
    Dabitch

    See stealthman, you touched on part of the problem right there - there's a titanium shortlist. You have to send your work to Cannes to get on this shortlist. I'm sure BPitch control never even considered sending their sleeve designs and barcodes (can it be considred their corporate id?) to Cannes.

    Also, I'm wondering if this was rewarded because they made the barcode design a business. Its not just some fun design examples, but a business where clients lease the rights to the barcode rather than pay the agency for the X hours they spent on drawing a stringy-barcode pizza. Think tetrapack - it'll have this company rolling in dough if it takes off. Its the best part of the idea.

    PS there's also Barcode revolution page to view the japanese ones.

    Jul 02, 2006
  • LPikon's picture
    LPikon

    Dabitch, I'm sure you are correct in why they awarded it - the jury even said that rather than just a campaign, the Japanese team had developed a piece of I.P. that becomes a protectable business in it's own right.
    And to be honest, when I first saw it I was blown away with the simplicity, brilliance, and what I originally thought of as, originality of the idea .
    However, I also felt that it made the Titanium Lions as a category somewhat confusing, especially as this is winner is a clever piece of 'design' rather than what we might conceive of as 'advertising'. Having said that, maybe it's absolutely right for the Titanium Lions to be the 'anything goes' or ' none of the above' category of Cannes.
    All that aside though, in light of the points I raised earlier, and the jury's original and strong reasons for awarding this entry in the first place, do you really think they can let this year's decision stand?

    Jul 02, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Cannes & Titanium conspiracies aside, there is one very important difference in the Design Barcode work...these are actual working barcodes, not just designs based on the barcode motif.

    So beyond a clever design idea, it turns those ambiguous and ubiquitous little collections of stripes into artful, working symbols of the brand.

    Whether or not that makes it Titanium worthy is anybody's call. But there is a big difference between incorporating a common motif and really re-inventing something as mundane as a barcode.

    Jul 20, 2006
  • Dabitch's picture
    Dabitch

    BPitch Control barcodes are also afaik working barcodes incorporated on the sleeve art of the albums released under that label. Sorry if I didn't make that clear.

    Jul 21, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Oh...didn't realize those were working barcodes, too. In that case, the Titanium for originality is anything but.

    Thanks.

    Jul 21, 2006
  • Dabitch's picture
    Dabitch

    Brandflakesforbreakfast just posted little surprises that create delight - which lead us down the rabbit holes to JKR.co.uk and their post on cute barcodes. Looks like "Esquire magazine has been quietly playing with its barcode for a while"- which is sweet and all. I'm all for more creative barcodes, as long as Esquire doesn't win the Titanium for the idea. ;))

    Aug 07, 2009
  • Dabitch's picture
    Dabitch

    Oh wow, that's so many more. We could go barcode-hunting forever.

    Jun 30, 2010

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.