Capital One's carpet bombing

Capital One's 'What's in your wallet?' ads filling airwaves USA today reports: "If you think you're seeing Capital One ads all the time, you are. Capital One spent $5.4 million on ads in January, according to Nielsen Monitor-Plus. That's more than rival Visa and MasterCard. Capital One spent $285 million in 2004, more than American Express and not far behind Visa and MasterCard."


Capital One - Huns - long (2004) 0:60 (USA)

saddest quote in the article :

"We have one of the best ad campaigns on TV and one of the strongest ad campaigns in financial services," Girardo says.
But that didn't save the ad agency. One of the lowest moments for an agency is when it creates successful ads and still gets fired. That's what happened with McCann-Erickson, New York.

Hat tip to Claymore!

The Spade ads mentioned in the USA Today article are here:


Capital One - David Spade - No - 1 (2004) 0:30 (USA)


Capital One - David Spade - No - 2 (2004) 0:30 (USA)

More huns!

Capital One - Huns (2004) 0:30 (USA)

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    AnonymousCoward (not verified)

    Mar 22, 2005

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.