Carl's Jr - New uniform "We wake and bake every morning"

Adland: 

Hardee's/Carl's Jr know what's up as they have emblazoned the T-shirts of their employees with a dope-smoking pun. "We wake an bake every morning", it reads, and for some people who work there, this might be true - not to mention for some of the clientel that need to get their fast food on at eight a.m. Sure sure, it ain't no DR Pepper "I ❤ DP" -shirt, but it's still worth a smirk when you see it. Don't ask me how they got this past top brass. Unless they too, wake and bake.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.