CATS wants to fill a tube station with cats instead of ads

Adland: 

In silly kickstarter news of the week, there's a bunch of renegade creatives (a.k.a Glimpse who want to create positive social change) are attempting raise enough money to plaster a London tube stations with pictures of cats instead of ads. If you donate over £100 you can even feature your own cat in the cat-anti-ads. Cads? Meowertising? I don't know what to call non-ads with cats.

The kickstarter is created by The Citizens Advertising Takeover Service, ie: (CATS) - they're confident that they can do ten posters with their £23,000 goal. If they get even more money, such as the lofty stretch goal sum of £75,000 "we could do Oxford Circus or something."

We know this is a silly project. But what if we did this around the whole country, or in every major city in the world? Cats everywhere!


Dumb yes, but also this is about trying something, flexing our collective voice in the most idiotic of ways. From all this madness something amazing could happen. Perhaps we'll start to realise that buying stuff isn't making us happy.


Maybe cats won't make us happy either, but it’s got to be better than insurance adverts. Maybe during this moment of cat related calm we might have a brilliant thought, or a dumb one or even... spend a moment thinking about nothing at all.

Do watch the kickstarter video, there's a little blond girl with a guitar and the most adorable lisp I've ever heard saying but one word in it and I almost donated just for that. Creatives trying to change the world, by advertising, may seem a little ironic to some - but at least they're ambitious. Taking over all of Oxford circus with cats. Why not? If you pledge £5 you'll get an ad blocker that replaces all the ads online with pictures of cats instead. If you like that sort of thing you'll love the chrome plugin make America Kittens again right now, as it replaces all images of Trump with pictures of cats. Since he's all over the news lately, all I see all day is kittens.

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.