Cheap and easy - pushing it with Staples.

Continuing the trend of "Fictional Things From Television Commercial Campaigns Eventually Showing Up As Actual Things You Can Buy," the Staples Easy Button can now be yours. Priced at $4.99, proceeds of up to $1 million are going to Boys & Girls Club of America, which is rather spiffy of them. Batteries are included, which is also rather spiffy of them. Spiffy all around.

about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (8)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Love it. This was one of the smarter things they've done in a while.

    Sep 22, 2005
  • philmang's picture
    philmang

    i love the fact that it depresses Marvin -- "nothing's ever easy, i don't care what the say..."

    Sep 23, 2005
  • Dabitch's picture
    Dabitch

    God I LOVE all them toys. Is the slimline stapler attacking the easybutton? The drama!

    Sep 23, 2005
  • Andreas-Udd's picture
    Andreas-Udd

    Claymore , can I come over and play with all your toys? Please? pretty please?

    Sep 23, 2005
  • Dabitch's picture
    Dabitch

    You need a new name for the trend, the acronym FTFTCCESUAATYCB will never catch on. It sounds like a stutter-seizure.

    Sep 23, 2005
  • claymore's picture
    claymore

    Object d'ad? Spot spawn? Broodcast?
    Or... borrowing a skosh from TV show spinoffs, how about calling this trend Spinouts?

    Sep 24, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    funny, very good work. I am gonna buy one.

    Sep 23, 2005
  • Dabitch's picture
    Dabitch

    I like spot spawn. Sounds kinky. ;P

    Sep 25, 2005

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