"Check it before it's removed" Breast cancer awareness campaign on Facebook plays with rules

DDB Berlin has created a breast cancer awareness campaign meant to be shared, and censored, on social media. Breaking Facebook and Instagram rules by exposing nipples for no apparent reason, the campaign is you sharing the picture on your social media, and your friends will soon see when it's removed. It's a pun, for sure, but quite a clever one as it uses the social media platforms algorithms for removing nudity as a point.

My beef with it is only that "awareness" isn't researching a cure. And sometimes I wonder if people work on these campaigns just to get to art direct boobs all day. Nice work if you can get it, aye?

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Michiel Krohne's picture
    Michiel Krohne (not verified)

    titilating! ;)

    Mar 14, 2016

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