Clash of the Commercials II - Mother Truckers - Special Badland Edition

Badland: 

Two commercials go head to head in our Free-For-All AdLand Creative Death Cage.*
Who wins? Who ends up jackknifed in the ditch? You decide - that's what comments are for.

In this corner, it's a JCPenney one-day sale commercial for Saturday, November 3rd. In the other corner, it's a Steinmart one-day sale commercial for Saturday, November 10th. Ding! And there's the bell. Who wins?

* Actually, it's more like a one bedroom efficiency.

about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (7)

  • Allan1's picture
    Allan1

    I like the J.C. Penney ad more because:

    1 - The trucks are bigger, implying that there is more stuff to be bought and hauled.
    2 - All these women are shown using the trucks prior to their arrival at J.C. Penney:
    - gasing up
    - picking the kid up from the game
    - etc.
    3 - I like them being shown 'racing' each other in the trucks.
    4 - You have more of a build up (suspense) in the JCP ad, wondering what all these women are up to.
    5 - The sameness of the Steinmart ad, with all of the U-Haul trucks, doesn't sit well with me, non-conformist that I am.
    6 - The JCP ads are more reminiscent of the Pepsi Ad where P. Diddy gets a lift to an award show in a Pepsi truck, and then everyone is driving Pepsi trucks, trying to be cool.

    Regarding "Free-For-All AdLand Creative Death Cage.*", where * = "Actually, it's more like a one bedroom efficiency." - The only difference between them is, it is easier to get out of the Death Cage than the efficiency.

    L8r:

    Allan...
    "Remember, no matter where you go... There you are." (Buckaroo Banzai).

    Nov 13, 2007
  • Hygge's picture
    Hygge

    However, Steinmart uses a better VO.
    The one from JCPenny is so cliché.

    Nov 13, 2007
  • Allan1's picture
    Allan1

    Well, due to certain limitations at my current client, I cannot listen to the commercials, except maybe at lunchtime. So I didn't hear the VO or the music. I meant to mention this in my previous post...

    Allan...
    "Remember, no matter where you go... There you are." (Buckaroo Banzai).

    Nov 13, 2007
  • caffeinegoddess's picture
    caffeinegoddess

    I agree (w/Hygge). I'm wondering if I'm intended to think it's funny to see women driving big rigs in the JCPenny spot. Because I don't.

    Nov 13, 2007
  • rhmpls's picture
    rhmpls

    The Steinmart ad sucks less.

    Nov 19, 2007

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