Coca-Cola and Microsoft celebrate the 100th anniversary of the Coke bottle

Microsoft made use of facial recognition technology and real-time data analytics to celebrate the 100th anniversary of the iconic Coke bottle. If you go to the app you can not only celebrate Coke, but you can also help Microsoft's data mining by providing your age. Then you can share your image on social media where Google or Facebook can continue mining data. How fun!

Client: Coke
Agency: McCann WoldGroup

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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