If you're still feeling the ill effects of the hell you went through to produce that Super Bowl spot, take heart.
Market research company Lab 42 released a study that found 39% of respondents prefer watching Super Bowl commercials to watching the game. While 28% said their favorite part of the Super Bowl was the game itself.
Some more facts and figures:
Even more interesting though is when the study gets granular and asks about bathroom breaks during the game. They study found 38% of the respondents would rather use the restroom during the game. 23% preferred to go during the commercials.
One third of the respondents said they're apt to share the spots on social media, and nearly 70% said they have re-watched spots online.
Monday Morning quarterbacking, 64% of the survey respondents said next morning they'll be talking about the spots over the game.
And finally, the perceptions of Super Bowl spots: 72% thought Super Bowl Spots are funnier than standard commercials. 57% thought they were more creative. And 21% thought they were more memorable.
Let's hope this year's batch doesn't make next year's numbers change for the worse.