The Cube - The Next Big Thing?

Revolutionary device 'The Cube' promises to

forever change the way that we work, live, and interact with other human beings. It's more than just a gadget — it is a lifestyle.

Sadly this is not a viral campaign for a horror movie remake, but rather for TurboTax's Personal Pro™ - a tongue twister of a service which let's you submit your taxes electronically or hire a virtual 'Pro' to assist.

Fun little campaign, but my reservations come from the simple (and one might say, sad) fact that it takes much more than an Apple-parody to provoke a reaction nowadays. Nevertheless, it's worth checking out for the cheekily silly copy alone:

The Cube allows for the perfect selfie, as well as selfies within your selfies. Welcome to #selfieception.

I won't spoil the surprise, but even though the Cube "Successfully passes the Turing test", it may be just too good to be true.

about the author

David Felton Aspiring copywriter in London. Has worked in Copenhagen and Ne York city.

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