In 2003 I was assigned to write about Donald Trump, which was published as Assessing Donald Trump as brand in Adage.
When I first met Donald Trump, he did not grab.
He limply shook my hand.
But I was just a guy, and a member of what The Donald now considers the lowliest caste of the lowest class of people—a journalist at a business trade magazine.
He offered me plastic cuff links.
In May 2003, I was on staff at Advertising Age working on a story about the maiden launch of The Apprentice.
At the time Trumpland was enduring marital scandals and massive financial losses associated with casino bankruptcies. He was reduced to rubble and a recurring call-in guest role on the Howard Stern show.
The Donald needed to be great again.
Read the full story on Business Insider here: My strange encounter with Donald Trump when I was a reporter covering 'The Apprentice'