“I like to believe that when staff or clients move on from AMV, they take with them a conviction that advertising is an honorable and effective trade, that hard work can be exhilarating, that ambition doesn’t have to be cut-throat, that a good idea deserves reverence and that talent grows best in the sunshine of security and encouragement,” the elegant, silver-haired Abbott once said.
Whatever you think about advertising, David Abbot was a genius. One of the best ads that I know Abbot wrote is the one above, where David writes a want ad for two account men at Doyle Dane Bernbach. The writing is as effortless as it is clever, and I would really like to know who got the jobs. See also some of the ads that made David Abbot special.