DDB and the Ad Council created an anti-bullying campaign designed to get kids intervening when they see it happen. I do like that this campaign is aimed towards kids who see it happening but do nothing about it.
The campaign came with a spot as well as the print above. The print is stark and hard- hitting and does in a headline what the TV can't quite pull off, because it is hard to make bullying convincing unless it's from the heart.
DDB NY Creative Credits:
Matt Eastwood, Chief Creative Officer
Joseph Cianciotto, Executive Creative Director
Colin Lapin, Associate Creative Director
Tony Bartolucci, Associate Creative Director
Katie Riddle, Copywriter
Shawna Laken, Senior Art Director