Dear Mom. This is how much advertising loves you.




Dear Mom. This is how much advertising loves you.

Oh Mom. You are the center of our target market. We write taglines just for you. Moms depend on Kool-Aid like kids depend on Moms. Choosy moms choose JIF. Kid Tested Mother approved. Nestle Nesquik - Kid delicious. Mom nutritious. We aim everything from house cleaning products to food to the car that takes the kids home at you. We let you star in so many of our ads. You are the sex symbol, the cleaner, the nurturer, the food maker, the boss, the errand runner, the comforter, the wife, the mistress, in short - the Mom.

We'll have famous moms in ads, like Brooke.
Bright Beginnings - Brooke Shields (2004) 0:30 (USA)

And even famous fictional moms:
Agion - That's Revolting (2007) 1:15 (USA) starring Florence Henderson

stereotypes - sometimes they are the funniest thing about mom.

The Cleaning Mom.
VIM - Prison Visitor (2004) 0:30 (Canada)

the MILF
Tag Body Spray - Mrs. Drake (2005) 0:30 (USA)

Mandalay Bay - Suzanna Jones (2005) 0:30 (USA)


Dannon la Creme - French Maid (2002) - 0:30 (USA)

The one that all little boys adore;
Hellman's - Oedipus - (2004) 0:30 (Argentina)

And even not so little boys;
Tine Cream - Mother - (2003) 0:45 (Norway)

My Mom said I could!
Hansaplast - My mum said.. - (2004) 0:60 (France)

The soccer mom
Dr Pepper - Stacy's Mom (2005) 0:30 (USA)

Mom does so many things but won't be noticed until she has great hair. Oh dear.
Suave - Invisible (2006) :30 (USA)

Cleaning mom again (dancing to Devo, no less)
Swiffer Wet Jet - Whip It / Devo (2003) - 0:30 (USA)

a bit of role reversal back in the eighties - using the children to teach Mom to eat more Dannon.
Dannon - Mother and son - (1987) 0:50 (UK)

Mom as wonder woman is taken to the extreme in this Mastercard ad.
MasterCard - School Mom (2002) - 0:30 (USA)

Moms nag. All moms do. It is their job.
American Airlines - Mom (2004) 0:30 (USA)

And clean (again.)
Clorox Clean-Up Spray - Is It Clean Yet? (2005) 0:15 (USA)

Scary Mom! Seems like she needs to get out more.
Sharpie - Mom (2002) - 0:15 (USA)

Mr. T is a Momma's Boy.
1-800-COLLECT - Mr. T. - Mom (2002) - 0:15 (USA)

10-10-987 - John Stamos - Mom (2003) - 0:30 (USA)

Tech savvy mom has baby cam
Qwest - New Mom (2003) - 0:30 (USA)

Why I need Mom: / Commit / NicoDerm / Nicorette - Dear Mom (2003) - 0:30 (USA)

McDonald's delivery - why dad made mom his wife.
McDonald's - First Day (2003) 0:30 (USA)

Quaker Oatmeal - Mom & Son (2004) 0:30 (USA)

Bonus: This self-promo piece shows a woman at the exact moment she becomes a mother (not for the weak).
Getting into Mother - 0:30 self promo

So, adgrunts - do you recall any great (or terrible) ads with Mom in a starring role?



I forgot that one! But of course!

Can't see the long-running Bisto mum (Linda Bellingham) campaign up there...

Here's for you then a Bisto song where the whole family is a stereotype!
Bisto - Never in a month of Sundays - (1983) :30 (UK)

And while we're in the UK in the Eighties, how about some Marmite on toast?
Marmite - Mum's birthday - (1984) :30 (UK)

And the obligatory when Mom is away and dad cooks it'll all be crap. Unless you have Oxo!
Oxo - Mum's out - (1982) :30 (UK)

From the underappreciated Everything old is new again: back to the eighties! post where I listed a whole bunch of retro ads that I posted. ;)

Thanks! My mistake, it was the Oxo campaign I meant.

Add new comment