Digital creative agency Deep Focus announces the appointment of John Reid as US CCO. Reid's background covers both digital and traditional brand-building, and will be tasked with shaping Deep Focus as an integrated agency.
Reid, who already has an impressive list of awards under his belt, will lead Deep Focus' creative team to even-better serve the agency's world-class clients, which include Frito-Lay, Nestlé, Intel, Purina and eBay.
Prior to joining Deep Focus, Reid served as EVP, Chief Creative Officer at Wunderman, where he led the agency’s creative vision, delivering award-winning work for the likes of The Ad Council, Audi, Johnson and Johnson, E*Trade, Pfizer and Procter & Gamble, among others. In addition to Wunderman, he has also held senior creative positions at some of the country’s best agencies, including McCann, ATTIK, CP+B and AKQA. Through working with these agencies, Reid has handled creative for other global brands, such as Microsoft, Tivo, Visa, Best Buy and Hewlett Packard.