Diet Coke revives hunky construction worker campaign


London agency Vallance Carruthers Coleman Priest has been given the task of creating the next generation of the famous Diet Coke Construction Worker Break advert from 1994, which appeared in the UK in 1996. Coca Cola is currently searching for their new "hunk". Take a trip down memory lane and check out the original commercial below.

Click on the image to see the ad.

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Leave a comment