Disney teams up with Annie Leibovitz and cavalcade of stars for new ad campagin

Adland: 

A new print campaign for Walt Disney Parks & Resorts' will feature Annie Leibovitz' snaps of celebrities turned into Disney characters.

David Beckham becomes Sleeping Beauty's prince slaying the dragon, Beyonce Knowles becomes Alice spinning through Wonderland with Lyle Lovett as the March Hare and Oliver Platt as the Mad Hatter, and Scarlett Johansson is Cinderella running down the steps of Cinderella Castle with the headline "Where every Cinderella story comes true."

Check out the photos here.

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (2)

  • Dabitch's picture
    Dabitch

    So dang airbrushed. Not in the good way either.

    Feb 06, 2007
  • critical eye's picture
    critical eye (not verified)

    Agreed. Leibovitz relies on photoshop way too much. So sad...

    Mar 09, 2012

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