Dodge banner ad so 1999


Last week, the NYTimes reported that before a deal was inked for Lee Iacocca, the retired Chrysler chairman, to pitch cars in ads for Dodge for their employee pricing for everyone (following on the footsteps of General Motors), the 3 ads had already been shot. A bid odd. The ads also feature Jason Alexander. A deal must have been reached as I saw one of the ads last night.

Anyway, today I saw this banner ad:

I had to shrink the size down a bit to make it fit for AdLand, which makes it look a bit better. So here's a snippet at actual size:

Why, oh why, would you let something like that get on the net? Did they not have any photographs or better quality screengrabs that they could have used? Geez. Talk about making your work look totally unprofessional. This might have been ok back in '99 but come on.

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (6)

  • Dabitch's picture

    Yeah really, what the heck is going in those pictures? It looks like Jason Alexander is wearing some 1980's shoulderpads.

    Jul 15, 2005
  • anothercopywriter's picture

    With this kind of brilliant marketing tactic, is it any wonder that the Japanese are trouncing American auto makers?

    Jul 15, 2005
  • silver3's picture

    I like it.

    It leaves you guessing as to what their hands are realling doing.

    Jul 15, 2005
  • anothercopywriter's picture

    And judging by the look on Lee's face, that could be just about anything...

    Jul 15, 2005
  • TDD's picture

    To me, Jason Alexander looks like he is about to kill Lee Iacocca. Maybe Jason wasn't happy with his 'employee price'.

    Jul 16, 2005

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