Does KFC understand what a punch line is?

Back in February we reported on KFC's commercial with a hidden message that required viewers to use their DVRs or go to the KFC website to view the spot for the Cheesesnacker. According to Promo Magazine, the commercial reveals a "punch line" to the hidden joke in the ad, "What do you put on your sandwich during rush hour?" The first 1,000 correct submissions will get a coupon for a buck towards a free sandwich. Spots will begin airing on Sunday, or can be viewed now at the site.

"KFC has long been associated with fun times and laughter," said Scott Bergren, executive VP-marketing for KFC, in a statement. "This time, we're letting our consumers share in the joke by giving them the chance to try our new Ultimate Cheese KFC Snacker for free."

Like last time where the "secret word" was lame, the punch line in this spot just makes me want to slug someone. The joke might be funny if you're 5 years-old. Anyway, see screenshots (above) which reveal the "joke". And don't say I didn't warn ya.

Comments (3)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    "KFC has long been associated with fun times and laughter"? SINCE WHEN? God, now I want to punch someone too. This is really terrible.

    Sep 08, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Don't you remember when they tried to redefine the "KF" as "Kitchen-fresh" a few years back? if that's not fun times and laughter, I don't know what is.

    Sep 11, 2006

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.