Dominos launches Domi-NO-driver delivery service.

Every feel really guilty when you in a perfect storm of lazy and bad weather decide to order a Dominos pizza, and that poor delivery guy has to trek through the snow and up your stairs to deliver it? Fear no more, as Dominos Pizza has invented the driver-less delivery, a.k.a. Domi-No-driver. Inspired by Googles self-driving vehicles and their own drone deliveries with the DomiCopter, Domino’s introduces the “Domi-No-Driver” – the world’s first driverless pizza delivery vehicle.

Phil Zozra, Director of the Domino’s Pizza Redevelopment and New Knowledge division elaborated on the reason behind the latest Domino’s innovation: “We’ve been toying with driverless deliveries for a while, but we needed to make sure the tech was able to match up with our ideas. Now that we’ve got the bikes and the automation to the right level, we can’t wait to get the Domi-No-Drivers out on the road.”

Zozra went on to say; “We’re not doing it just for the ‘wow’ factor, there are a range of innovation benefits too – the space we save by not having a driver means the Domi-No-Driver can carry four times as many pizzas as our previous generation of PDVs (People Driven Vehicles). The fact we’ve developed on the L.I.D.A.R (Light Detection and Ranging) technology used in Google’s driverless cars and equipped our Domi-No-Drivers with H.U.N.G.A.R (Hunger Detection and Ranging) to help them detect and navigate real-time obstacles, shows just how safe and sophisticated they are. We’ve tried to think of it from every angle so all you have to do is place your order and enjoy – hassle free.”

As Simon Wallis, Marketing Director at Domino’s Pizza UK commented: “While it’s important that we maintain the handmade touch when it comes to the our pizza production to make sure they’re 100 percent fresh, in the next five years nearly every part of the service industry will be automated and we want to ensure that Domino’s is ahead of that trend. That’s why we are beyond excited to announce that driverless deliveries are becoming a reality at Domino’s thanks to the introduction of the Domi-No-Driver: the world’s first auto-nom-nom-nom-ous delivery vehicle which will soon be coming to a street near you.”

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While the Vine clip is nicely done, I'm bored with April Fools that are essentially very obvious fake news.