Automotive-focused Donut Media is bolstering its creative and strategic services and further establishing itself as a full-scale agency/digital media publisher by bringing on Nate Morley in the advisory role of Executive Creative Consultant.
With a unique background of creative and strategy on both the agency and client side, Morley has held multiple prominent positions in advertising and marketing. During his storied career, Morley has served as Group Creative Director at lauded agencies 72andSunny and Deutsch, assumed a Global Brand Marketing Director role at Nike and worked as the global head of marketing and creative at both DC Shoes and Skullcandy. Morley also collaborated with Donut Co-Founder/Director Ben Conrad on the world-renowned Gymkhana branded content series.
According to the new Donut executive advisor, the Los Angeles-based publisher’s automotive focus is something that’s appealed to him for quite some time. “Creating and distributing auto-specific content is an opportunity I’ve been thinking about since my days of working on the original Gymkhana films,” says Morley, who has also helped shape strategy and content for disruptive startups, top-tier brands such as Samsung, ESPN, Target, Marvel, Fender, the NBA and has been recognized by the likes of Cannes Lions and One Show in the process. “I love [Donut CEO] Matt Levin and Ben’s vision, and the Donut team is doing amazing work, which makes this a great fit. The goal is to make auto culture, pop culture, and I hope to help and build on the Donut team’s success. It’s all about making content people care about and want to share.”
Regarding the appointment of Morley, whose primarily responsibilities at Donut will be collaborating on behalf of clients, helping develop concepts and creative directing around original content, Levin says the veteran’s substantial background and close ties with the publisher’s leadership make him an ideal fit as Executive Creative Consultant. “Since Donut’s inception, we’ve had a strong belief in the coming hybridization of agencies and publishers, and while we have quickly become the leading publisher in automotive social video, now is the time for us to begin on the path of offering our clients agency-type thinking and services. Nate is someone we have a long relationship with, and his deep experience – evidenced by years of success – makes him the perfect person to take this first step with.”