Dove hires forensic sketch artist to portray women how they see themselves

Adland: 

Dove and Ogilvy Toronto have stopped trolling art directors/designers, and returned to the original idea of changing women's minds on how they see themselves - quite literally this time. Gil Zamora is a forensic sketch artist, a skill whereby he can make a portrait based on someones description. Women describe themselves to Gil, and later a complete stranger describes the same woman. When these ladies see the portraits of how they see themselves vs how other people see them it's a revelation. It might not be on anorexia levels bad self image, but they are all describing slightly grotesque caricatures of their own beautiful faces. You can see more at real beauty sketches, where the comments are quick to point out that these women in the ad are white and skinny.


How women see themselves.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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