The next step in Dove's campaign for real beauty shows the evolution from when a model arrives, gets makeup and hair, does the shoot and eventually gets mangled into some long necked manga eyed supervixen in photoshop before the ad poster is done.
It's reminiscent of Flicka's interactive campaign which let you explore the before and after photoshop - except in film format. Nicely done.
Sure, you think it's redundant, but while we know how the pictures are made there are people out there who think that Kirsten Dunst has perfect teeth and doesn't look like a hobbit. All in the name of educating these poor naive fools.
Hat tip to adgrunt and pal Leslie Burns-Dell’Acqua