Draft NZ goes blank for Vodafone

 
 

Draft NZ goes blank for Vodafone

The folks at Draft NZ have created a new mail piece for Vodafone in New Zealand.

Chris Hunter, Executive Creative Director at DraftNZ says of the piece, "It's to promote their new wireless broadband modem, which we called 'vodem'. Installing the modem is simplicity itself, and we sought to reflect that in the work. Six of the eight pages in the 'User Manual' are blank."

Adland: 

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