Twitter has created an advertising API for those pesky promoted tweets that sneak into all the fun trend and your feed in general. Now, the first five partners who are currently bilding on this API and tested it with a select groups of their clients are Adobe, HootSuite, Salesforce, SHIFT and TBG Digital.
What this means is that as marketers, you’ll soon have the ability to work with our initial set of Ads API partners to manage Twitter Ad campaigns — and integrate them into your existing cross-channel advertising strategies. Equally important, users will continue to see the most relevant Promoted Tweets from advertisers. With the Ads API, marketers now have more tools in their arsenal to help them deliver the right message, to the right audience, on the desktop and on mobile devices — all at scale.
But wait, there's more, the twitter certified products program will also be evolving to include ads products.