Enhance creativity with Coffitivity's background noise.
Over on Lifehacker they're talking about a new web app designed to enhance your creativity.
Coffitivity, research shows a silent office kills creativity and a loud office is distracting. But now, thanks to Coffitivity, you can create authentic coffeehouse noises whilst you work. Chances are however, your agency isn't very good at authentic coffeehouse coffee, so you'll have to improvise or get take out.
Coffitivity even links to an article in the Journal of Consumer Research, as proof. Don't bother spending 14 bucks on it. Just head on over to The Atlantic for a summary of the article: Moderate noise, good. Silence, bad. Lou noise, bad.
If your an ADD type, using an app that creates the sound effects might be a better solution than being distracted by an endless parade of people in a real coffeehouse. By the way, I'm not sure which coffeehouse Coffitivity is referring to, but they certainly can't mean Starbucks. I have yet try and get work done in a Starbucks that wasn't stupidly loud.
Coffitivity's a good concept in theory. In practice I found is distracting. I tried to use it for a few minutes but I started concentrating more on how fabricated it sounded. Dishes don't clink *that* much, do they? My mind started trying to analyze for patterns, looking for loops trying to interpret the murmurs.
This could just be me but for creativity-enhancing distractions, I still prefer the ambient music set to police scanners soundtrack known as You Are Listening To, especially the Montreal Channel, as it makes me miss that town and I'm less likely to get distracted by Quebecois French than English.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
- Oh! Amazing vocation with the
2 hours 37 min ago
- Oh! Amazing exertion through
6 hours 22 min ago
- If truth be told prosperous
7 hours 19 min ago
13 hours 26 min ago
- Considerably, this post is
18 hours 20 min ago
- The modern development of the
20 hours 27 min ago
- What is the name of the music
1 day 2 hours ago
- צור קשר עם קוקה קולה ישראל
2 days 8 hours ago
- אני רוצה ששמי יהיה על בקבוק
2 days 14 hours ago
- Name Asaad
2 days 14 hours ago