Ever been pissed off by your car keys?

Adland: 

Renault launched a new web ad for the promotion of its New Mégane. The ad shot in the snowy Vosges Mountains showcases the hands free card of the new model in a stunning and humorous manner. In additional to other online and offline devices through this funny web ad, Publicis Net Paris intends to conduct a 360 degree campaign for the promotion of New Mégane as well as to generate word-of-mouth around the brand.

Click on the image below to go to Renault's site and view the spot.

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Comments (5)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Funny film!
    However, the relevance of communcating that the car could be opened without a key is, well, not very unique, now is it? Is it even possible to buy a new car without central power door locks?
    Ok, now I deciphered the french, no key at all, hmm, no difference really anyway.

    Feb 21, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    At the risk of stereotyping, the humour at least is very French...

    Feb 21, 2006
  • Dabitch's picture
    Dabitch

    hehe, I hadn't thought of that!

    Feb 21, 2006
  • MaryWills's picture
    MaryWills

    As soon as he whipped out his willy, I saw the punchline coming a mile away. Still, I suppose it's not bad as a viral.

    Feb 21, 2006

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