Ever been pissed off by your car keys?


Ever been pissed off by your car keys?


Renault launched a new web ad for the promotion of its New Mégane. The ad shot in the snowy Vosges Mountains showcases the hands free card of the new model in a stunning and humorous manner. In additional to other online and offline devices through this funny web ad, Publicis Net Paris intends to conduct a 360 degree campaign for the promotion of New Mégane as well as to generate word-of-mouth around the brand.

Click on the image below to go to Renault's site and view the spot.


Funny film!
However, the relevance of communcating that the car could be opened without a key is, well, not very unique, now is it? Is it even possible to buy a new car without central power door locks?
Ok, now I deciphered the french, no key at all, hmm, no difference really anyway.

At the risk of stereotyping, the humour at least is very French...

As soon as he whipped out his willy, I saw the punchline coming a mile away. Still, I suppose it's not bad as a viral.

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