FIFA 16 - Play Beautiful 1:57 (The Netherlands)

This spot blends video game players, football players Lionel Messi, Sergio Agüero and Alex Morgan, and Pele) a basketball players (Kobe Bryant, anyway) and follows a ball around the world all set to opera.

CLIENT: EA SPORTS
Todd Sitrin SVP, Marketing
Jamie McKinlay VP, Marketing
Dana Marineau VP, Global Creative Team
Dustin Shekell Senior Director, Creative Strategy
Mark Evans Director, Creative Strategy
Anne Fournais Manager, Creative Strategy
Matt McKie Director, Global Product Marketing
Adam Morley International Marketing Director
AGENCY: WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director Mark Bernath and Eric Quennoy
Creative Directors David Smith, Alvaro Sotomayor, Craig Williams
Art Director Vasco Vicente
Copywriters Evgeny Primachenko, Andrew Dobbie
Head of Broadcast Production Joe Togneri
Broadcast Producer Elissa Singstock
Associate Producer Stijn Wikkerink
Head of Planning Martin Weigel
Planner Michelle Arrazcaeta
Group Account Director Kirk Johnsen
Account Director Nick Campion, Amber Martin
Project Manager Loes Poot
Business Affairs Michael Graves
Interactive Producer Matthew Ravenhall
Studio Artist Noa Redero
PRODUCTION COMPANY: TRAKTOR
Director: TRAKTOR
Director of Photography: Larry Fong, Bill Pope
Producer: TRAKTOR
Executive Producer TRAKTOR
EDITING COMPANY Final Cut London
Editor: Edward Line
POST PRODUCTION: MPC LONDON
Flame Alex Lovejoy
Telecine: Jean Clement, Kai Van Beers
Producer: Anandi Peiris
AUDIO POST: GRAND CENTRAL RECORDING STUDIOS
Sound Designer/Mixer: Raja Sehgal
MUSIC MASSIVEMUSIC
Artist / Title: FIFARO
Music Company: MassiveMusic Amsterdam

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