Financial Times: Super Bowl blackout is Twitter’s gain

Adland's Dabitch was quoted in the FT Tech blog, where journalist Tim Bradshaw spied on twitter's reaction to the super bowl blackout, and concludes this was twitter gain in real-time marketing.

- Oreo got more than 10,000 retweets and counting for this spontaneous tweet:



— Oreo Cookie (@Oreo) February 4, 2013
Ad industry blog Adland declared: “The @Oreo twitterfeed probably won the super bowl ad chatter tonight.”

.... and they did, didn't they? You can still dunk in the dark was a pivotal moment of realtime marketing history.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.