Football has gone to the dogs


Once again super adgrunt hlebarov has created a little collection of Badlandian ads. This time the common thread is football and dogs. (That's "soccer" to you north americans). I know football and beer goes together but so does football and dogs, it seems. The formula for this reads: dogs + soccer fan = animal cruelty

These first two are practically married - the ideas are so similar and you can see the punchline coming in both of them.

which is more or less exactly the same premise as this ad. Sans house burning.

My my! Did he just kick that poor widdle doggie? Well, he's not alone!

Now if anyone can explain the reason for this mysterious syncronicity I'd be much obliged.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (7)

  • Neo's picture

    Neither of these ads are very funny at all, just quite cruel which is I guess what made them become "viral" in the first place (remember the first rule of viral. Pick one: Nudity. Violence. Animal cruelty. All of the above.) but it is very strange that they are so similar. Might they all be based on some previous viral (not ad) clip? Like that old horsekick clip that later became some airline commercial.

    Aug 09, 2006
  • caffeinegoddess's picture

    Shame they couldn't be more creative, like use a cat, hamster, rabbit, etc. Very weird ad meme there.

    Aug 08, 2006
  • Dabitch's picture

    Can I be honest? I don't think any of them are funny. They're all:
    1) quite predictable and 2) poor widdle puppies waaah!

    Aug 08, 2006
  • RLDavies's picture

    And the social scientists are wondering why animal cruelty is at its highest level for a century or more... While these are presented to the public as comedy.

    Aug 09, 2006
  • deeped's picture

    The first one is more on point that soccerfans is stupid sobs. The other ones is just visions of male cruelty ;)

    Sep 17, 2006

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