Forest Service hopes you can't see the woods for the trees

The Forest Service burned to get some good PR and hired a firm to create a misleading brochure for them. In the brochure 6 small B&W photos spanning 80 years are shown

"The 1909 photo shows an open, parklike forest with large trees spaced widely apart. More trees and underbrush appear in each successive picture -- 1948, 1958, 1968, 1979 -- and finally a photo thick with trees in 1989.
"Today's forests, dense with green, may seem beautiful, but in fact are deadly,' the pamphlet reads. 'Our old-growth forests are choking with brush, tinder-dry debris, and dead trees which make the risk of catastrophic fire high."'

However, the 1909 photo picture does not show a forest natural conditions -- it was taken just after the forest had logged. Also, the forest pictured isn't in Sierra Nevada. It is in Montana.

Read more at news. Hat tip to tlevitz.

Comments (2)

  • kidsleepy's picture

    yep it's propaganda. typical.

    as to the photos, they do it all the time. it's called stock photos. you can't always specially find a deforested sierra nevada scene from 1909.

    1911, they have plenty. but 1909 is tircky.

    Apr 15, 2004
  • Dabitch's picture

    Yes because the vital part of the image is obviously the year it was shot, right? Not what is depicted... They're pretending a logged forest is a natural state. Logging is something that should be done to keep the health of the forest, but lets not pretend it happens without humans doing it.

    Apr 16, 2004

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.