Full Throttle TV Campaign from Mother New York has great soundtrack & soul

Personally, I love the songs they've dug up for each one of these commercials, except "Good morning" which honestly, felt a little wrong if you compare to the tone of the other ads. My faves? the machine and portraits - which one is yours?

It started with a bunch of gear heads on back roads across America. Now, the National Hot Rod Association, better known as the NHRA, is a battle between million dollar missiles-on-wheels.

And to kick off its first season as the NHRA's series title sponsor, Full Throttle (Coca-Cola) is unleashing a six-spot TV campaign that pays homage to the history, heroes, and the spectacle that surrounds the sport of drag racing.

It took us three crazy hot days at the Pomona Raceway in California and one passed out crew member to capture the soul behind one of America’s original motorsports.

The campaign includes interviews with some of the leading racers of today, including legend Don "The Snake" Prudhomme. One of the coolest guys ever.

The spots were directed by Mother's own Linus Karlsson and produced by Greencard Pictures. Superman Crille Forsberg was the Director of Photography.

Shortcut to all the commecials inside!

Full Throttle / NHRA - Left Behind - (2009) :60 (USA)

Full Throttle / NHRA - Good Morning / Preparation - (2009) :60 (USA)

Full Throttle / NHRA - The Faces / Portraits - (2009) :60 (USA)

Full Throttle / NHRA - The Machine - (2009) :30 (USA)

Full Throttle / NHRA - To The Line - (2009) :30 (USA)