Fuse parodies two campaigns in one - gets Apple on the phone

No stranger to controversy (see #1 #2 #3) Music channel Fuse is at it again with a little help from their agency, Amalgamated, N.Y.

Amalgamated's Charles Rosen on the conceptual homage: "Much like Mother's Lilt soda spot spoofing BBH's Levi's 'Odyssey,' or the many commercials spoofing the Honda 'Cog' spot, our campaign is paying tribute to the cultural impact of the Chiat/Day ads. As with any parody, there are elements borrowed from the original that are transformed or twisted, in this case to capture Fuse's brand personality and the lifestyle of its viewers."

The new york post reports that apple is "outraged" about the parodies.

Apple lawyers have been calling Fuse and threatening to sue unless the ads — which went up in outdoor locations in New York City on Monday — are taken down.

Not only do the ads resemble Apple's iPod ads, but they also are quite risque: one depicts a man masturbating, while another shows a woman pole dancing.

Apparently, Apple has received numerous calls from iPod users who have expressed outrage over the advertisements, a source said.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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